Support patient associations It is also important to recognise that patient associations are doing an excellent job at sharing news and information with your patients. I can’t mention all national or international patient associations, but they are easy to find. Please support their work by following them. Here are few Twitter accounts you might find interesting: Journals: @JAMADerm @BrJDermatol @JAADjournals @JIDJournal Dermatologists – English-speaking: @AdeAdamson @MishaRosenbach @NicoKluger @DrAnjaliMahto @MaraMihai2 @DrDorisDay @AllisonLarsonMD @RoxanaDaneshjou @PoschChristian @DermatologyJC @SFSHPeau Dermatologists – Spanish- speaking: @SergioVanoG @rosataberner @LBagazgoitia @DrRamonGrimalt @Desaze @aedv_es Plastic surgeons: @OlivierBranford @danielzliu @drheatherfurnas @DrAmberLeis Patients’ association: @silviafbarrio @IADPO (International Alliance of Dermatology Patient Organizations) Beyond dermatology: @timspector @Vilavaite @voxdotcom
A couple years ago, rather than simply complaining about the presence of false information concerning their specialty on social media, board-certified plastic surgeons decided to take the lead and grab the opportunity to promote evidence- based practice bymeans of #plasticsurgery in the interests of supporting patients and the profession. 5 They have a stunning vision: use the hashtag #plasticsurgery as a tool to educate patients and the public. 5 I strongly urge dermatologists to engage more on Twitter or other social media platforms for similar reasons. If you are ready to engage on Twitter here are some simple ideas that I support: • Use the hashtag #dermatology (#dermatologia or #dermatología if you post in Spanish) as a means to engage and share evidenced-based dermatology information with peers, patients and consumers. 6 • Starting small is not a problem and do not worry if you don’t have a lot of followers; as a doctor your voice is respected. 2 • Make your timeline the reflection of your passion as a doctor and do not mix it with commercial posts (even when legislation enables you to do so). If you want to promote your practice, it would be better to use another platform to avoid obvious conflicts of interest. • Engage with your audience by posting Already, the Spanish dermatologist community is doing a great job on Twitter; please refer to the hashtag #dermatologia or #dermatología to see how interactive and dynamic the conversation is. This is a good benchmark for what the discussion could be with the hashtag #dermatology. Another good example is the dermatopathologist community on Twitter that I have a lot of fun following via their hashtag #dermpath , which contains particularly interesting and engaging conversations. non-promotional messages 7 and retweeting and/or liking posts.
Dominique du Crest
On social media, people are generally more interested in what you can share and your point of view than in what you do. ”
On Instagram: Dr Anjali Mahto, Dr Doris Day, Dr Sergio Vano, Dra Lorea Bagazgoita
References: 1 – Social media in dermatology: clinical relevance, academic value, and trends across platforms. https://www.ncbi.nlm.nih.gov/pubmed/30265614 2 – Why we need scientists on social media, now more than ever https://www.fastcompany.com/3067752/why-we- need-scientists-on-social-media-now-more-than-ever 3 – Global skin diseases on Instagram hashtags https://www. ncbi.nlm.nih.gov/pubmed/28537860